I had a growing sense of unease about businesses talking about their ‘core values’. There seems to be a rash of business out there that think a bit of “ethics wash” will be good for business, a bit like “green wash”. Talking about it is not a substitute for actually *living* it. Enron core values : communication, respect, integrity and excellence. Actions speak louder than words.
Time for the world to change. I’m up for it. Are you ?
